Schedule

All formats are created to be interactive and fun. Remember memorable = educational. A minimum of 10 minutes at the end of each regular session will be for peer networking and Q&A.

Click on the session name to see detailed information about the session as well as speaker information. You can also add the session to your personal MyPROMO Live Schedule, making it easier to access only the information you need in the future.

Monday | Tuesday | Wednesday

Monday Sep 17, 2007

8:15 am

Networking Coffee Break

9:00 am

Promo U - Part 1 Speaker(s): Steve Smith	Creative Magic - Part 1 Speaker(s): Jim McCafferty	Sponsorships - Part 1 Speaker(s): Dave Whorton
Measurement/Metrics/ROI Speaker(s): Laura Patterson	Social Networking Speaker(s): Doug Dome Lisa Kovner	Guerilla Marketing Speaker(s): Matt Britton
Retail Speaker(s): David Diamond

12:00 pm

Lunch

1:00 pm

Creative Magic - Part 2 Speaker(s): Jim McCafferty	Games, Contests, Sweeps Speaker(s): Ivan Frank	Word of Mouth Marketing Speaker(s): Amy Cotteleer
Rebates, E-Fulfillment & Prepaid Cards Speaker(s): Michael Chittaro Chris Quinlan Hal Stinchfield	Promo U - Part 2 Speaker(s): Steve Smith	Sponsorships - Part 2 Speaker(s): Jenna Kampfschulte Amy Erschen

4:00 pm

Workshops Conclude

Tuesday Sep 18, 2007

8:15 am

Networking Coffee Break

8:45 am

Welcome & Surprise

9:15 am

Center Stage Forum: Promo Aloud!

Moderator(s): Daniel Levine Elizabeth Harrison

10:00 am

Hub Opens

11:00 am

Promotion With a Small “p” Speaker(s): Lor Gold	Evolution of the New Media Player: Retail Speaker(s): Alison Glander Provost Scott Page	Case Study: The 9 Lives of a Brand Transitioning from a Value Brand to an Experiential Brand Speaker(s): Jeff Snyder Geoff Tanner Ryan Thomas
Destination Online: Attracting Buyers and Igniting Viral Campaigns - without Big Budgets Speaker(s): Bill Hanekamp	Case Study: Dairy Queen® Uses Innovative Ways to Drive Consumer Engagement Speaker(s): Andrew Mitchell Patty Halverson

12:00 pm

Lunch

1:15 pm

The Thin Line Between Innovation and Idiocy Speaker(s): Alan Maites Paul Woolf	Backstage with PRO Awards Big Idea Finalists	A Vision for Profitable Growth Through Effective Customer Targeting and Segmentation Speaker(s): David Diamond Doug Trimpe
Setting Up an Internal Agency: Finding “Ideation” Drivers Speaker(s): Erika Weinstein	Reaching Tweens Through Guerilla Marketing Speaker(s): Doug Akin Stella Kusner

2:15 pm

Dessert With Exhibitors in the Hub

3:00 pm

Generationally Speaking: Better Branding: Matching Promotion Programs to Audience Demographics Panelist(s): Paul Kiewiet, MAS Joseph G. Scott, MAS Regina Harrington	The Most Important Things to Discuss with Your Lawyer Before You Start a New-Media Promotion Speaker(s): Ken Florin	Enabling Creativity: Forget What You Know! Speaker(s): Gabriella Pacione
Forget B2C and B2B: Harness the Power of P2P Speaker(s): Doug Dome Lisa Kovner	Extending Your Brand’s Success Off-Screen Speaker(s): Michele Welch

4:15 pm

PROMOs Annual Industry Trends Results

Speaker(s): Clive MacLean

4:45 pm

Opening Reception In Hub

5:45 pm

Hub Closes For The Day

6:00 pm

PRO Awards Party & Presentation

Wednesday Sep 19, 2007

8:00 am

Coffee in Meeting Foyer

8:30 am

Case Study: Reaching Consumers at the Point of Passion: The Story of SUBWAY and Little League Basebal Speaker(s): Kristin Carroll Chris Dumpert	Marketing to the Upwardly Mobile Urban Consumer: Capturing the Loyalty of the New “Urban Hustler” Speaker(s): Tru Pettigrew	Case Study: Office Depot/ Official Small Business of NASCAR Speaker(s): Tom Hansen Dan Richlen Jeff Owen
Collision Marketing: How to Market Technology as if your Life Depends on It Speaker(s): Gad Meiron	Not Your Dad’s Jeans Speaker(s): Andy Albright James Higgins Matt Morano

9:45 am

Powering Up Your Creative Experience Death-Defying Creativity without - PowerPoint!

Speaker(s): Jim McCafferty

10:30 am

Hub Opens

11:30 am

Achieving Enduring Competitive Advantage through Meaning-Based Innovation Speaker(s): Steve Diller	Case Study: The Power of Mom - 10 Tips to Achieving Brand Loyalty Speaker(s): Steven Gilberg	Social Media: Evolution to Execution Moderator(s): Herb Sawyer Panelist(s): David Armano Noah Brier Rohit Bhargava
Case Study: Leveraging Event Sponsorships to Reach the Youth Market Speaker(s): Issa Sawabini Kimberly Wallengren Kevin Milhomme	B2B Promotion is Growing Up Speaker(s): Alan Maites Paul Woolf

12:30 pm

Lunch

1:30 pm

Virtual Worlds - No Longer Just Fun and Games

Speaker(s): Brent Arslaner

2:15 pm

The Viral Marketing Sideshow: The Greatest Show NOT on Earth!

Speaker(s): Jim McCafferty

3:15 pm

The Insider’s Guide to Global Cooling: How to Harness the Power of “Hip” to Ignite Sales and Boost Your Brand Image

Speaker(s): Daniel Levine

50 Ideas in 50 Minutes

Speaker(s): Larry Jaffee

Case Study: Building a Pup-Friendly World - Reviving Pup-Peroni for a New Generation

Speaker(s): Kelly Crerar Nicole Terry

4:15 pm

Conference Adjourns

Home

For Attendees

For Speakers

About Us

© 2008 Penton Media Inc. | Site Design by The Well