Features That Focus on Marketing

We introduce the Best Practices of search engine optimization, social media integration, relationship management, analytics, and more to deliver a site that sells and markets more effectively.

Search engine optimization:

We incorporate a multitude of features to ensure your site is doing everything correctly to rank as high as possible in search engine results, which includes providing:

• Automatic or manual controls of page titles, URLs, and meta tags
• User sitemap that automatically updates as you update content
• Google-compliant XML sitemap that automatically updates and notifies all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Bing and YAHOO

This is in addition to following Google’s standards for accessibility, usability, and high-quality markup.

Marketing Tools:

We make available a long menu of marketing tools that enable your site to sell and market more effectively, such as:

• Complete blogging tools to create your own blog and manage comments, tags, categories – everything you’d expect to do when blogging
• Functionality to encourage word-of-mouth, referrals, and other viral activities, such as Refer-a-Friend forms
• Social Media Integration tools so your visitors can share your site and its content through their social media accounts, including as Twitter, Facebook, MySpace, Digg, Delicious, others
• Tools to foster – if and when you choose – an online community through forums, ratings and comments, polls, and surveys
• Forms that you can easily create, add, and edit. All the information submitted by users is stored in an easy-to-access database which lets you view the data and export to .xml or .cvs files

Software analytics:

We include advanced metrics and tracking software, beginning with Google Analytics, plus additional software to provide real-time tracking, click analysis, and more.

Hosting:

Your site is hosted at a world-class Tier IV data center, surpassing all previous standards for uptime, security, cooling and power redundancy. So you can feel confident your site is live whenever your customers need it, 24/7/365.

Disaster Prevention:

We incorporate comprehensive database backup, disaster recovery, and website continuity plans. You may never need it. (Well, yes, you will. At least once.) But you’ll be glad it’s there.