Websites For Marketing People

You Own It. You Keep It.

This may be the most difficult part to grasp – or believe – because it’s so antithetical to traditional software solutions. When we deliver the solution, you own it. You keep it.

Since the entire solution is built on the WordPress Open Source platform, you can, if you wanted to, hire anyone to revise the code. If you choose, we’ll even pack up the solution and you can take it to an entirely new developer and hosting company. You’re no longer held hostage by a person, department or company. It’s yours! The days of proprietary solutions are coming to an end. Thank goodness!

Ownership does have its privileges:

  • You won’t need expensive hardware, software, and teams of I.T. personnel to maintain it. This Cloud-based solution puts you in control. And it’s all at enterprise-level security, stability, hosting, and maintenance. It’s how sites should be built and managed in a web 2.0 world.
  • Of course, a Cloud-based solution means if you’re online, you can use it. From any computer. From any browser.
  • Which means any member of your organization can publish, manage, organize, and update easily a wide variety of content for your site.
  • No technical expertise is needed to manage the entire site. If you can use Microsoft Word, you can administer the site.
  • Upgrades are free.
  • That thud you just heard was the sound of your IT consultant falling off his chair. Now he will likely bring up security. Here’s how you respond:

Security at all levels is built into the entire solution:

  • With the content management system, you can set up “users” who have specific “permissions” to add content and items to the site, and the permissions can be easily updated to address personnel changes.
  • The content management system itself is very secure and integrates with an LDAP server, and meets a host of other security compliance needs.
  • The site itself is hosted at world-class Tier IV data centers, surpassing all previous standards for uptime, security, cooling and power redundancy.
  • If you’d like, we can get into specifics. But we’d prefer to do that in a more private setting.

If you think today’s buzz around “The Cloud” is primarily marketing hype, you’d be primarily right.

The concept of computers and servers being connected to a network at an off-site location (fortified with redundancies) has been around for quite some time. Previously it’s been labeled Software as a Service (SaaS) and Utility Computing among others. The Cloud is just its latest label.

Whatever you call it, however, it has profoundly altered the hardware and software needs of companies and individuals – as you are able to “rent” just the right amount of computing services that meet your needs at that moment. Will everyone move to Cloud Computing? Eventually yes. Whatever it’s called.

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