PromoLive 2007 Blog

Dove Launches Onslaught...the next big Viral Video?

Dove launched a new video today, Onslaught, as a follow-up to their popular Evolution video that I recently included in post I wrote last week entitled Viral Marketing at its Best. I've been writing quite a bit about viral video campaigns ever since I attended the Promo Live show in Chicago a couple of weeks ago where there was quite a bit of discussion over this hot and growing medium.

Continue reading the rest of this post by clicking here to Donna's Promo Talk.
Posted by: Donna DeClemente
on 01/10/2007 9:09 pm

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Posted by Anonymous on 03/07/2009 2:42 am

GAP's PRODUCT (RED) Launch - Best Promotion of 2007

Since I wrote about awards in my last post I would be remiss if I didn't write a post on the winners of the 2007 Pro Awards which were given out last week on the evening of Sept. 18th during the PROMO Live event in Chicago . The PRO Awards are sponsored by PROMO Magazine to recognize the "Best in Promotional Marketing". There were 22 categories this year with three finalists from each category presented at the event and the winners from each announced live.

Continue reading the rest of this post by clicking here to Donna's Promo Talk.
Posted by: Donna DeClemente
on 28/09/2007 8:45 am

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Posted by Anonymous on 10/11/2008 3:25 pm
Posted by Anonymous on 10/11/2008 5:33 pm
Posted by Anonymous on 10/11/2008 5:33 pm

Viral Marketing at its Best

The OMMA Awards which honor brand marketers, agencies and content providers in the area of online advertising creative were given out last night at the New York Hilton. MediaPost put on this second annual event which took place this week in order to coincide with Advertising Week 2007 and the OMMA (Online Media, Marketing and Advertising) Conference and Expo. These awards were given out in 20 categories to those who "push the potential of online advertising".

The Extreme Diet Coke and Mentos Experiments, which was a campaign that I wrote about in the PROMO Live Day Two post from last week, won the Best Viral Campaign Award as well as the Best of Show.  In my post I listed the many examples of successful viral video campaigns that Jim McCafferty from JP Creative shared with us during his "Virtual Slide Show" session. I promised to report back to you with more about the Viral Program 101 course that Jim also shared with us, so in light of the OMMA Best of Show Award I thought today would be appropriate.

Continue reading the rest of this post by clicking here to Donna's Promo Talk.
Posted by: Donna DeClemente
on 26/09/2007 3:52 pm

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